We had to make sure that there is enough global coverage while keeping ad rates as high as possible
The initial test with AdMob proved to be successful and it was decided to use that as a mediation platform. More of AdMobs’ accredited mediation platforms were added – Applovin, AerServ, Ogury, Mobfox, MilennialMedia, Smaato, Facebook Audience Network, Mopub, Unity3D, IronSource, Fyber, Vungle.
Several A/B tests were setup and performed to determine the best display logic for some of the ad placements.
Ad revenue reporting
As events reporting
A/B testing for ad display logic