The problem
To increase retention and engagement for an existing utility app by giving them more value.
The solution
Add a community experience to the current set of features.
the result
We designed and developed a solution inside the current app. Users are able to create posts to a timeline, attach plant species to these posts, engage by liking and commenting, as well as share posts.
Tech stack
Swift
Kotlin
Laravel
PHP
AWS
How to seamlessly introduce a new product in the existing UX
The biggest challenge in this project was the fact that the app already had an existing user base. The community had to be introduced in a manner that would not be intrusive and will not diminish the user experience.
The first version was gradually released. First to a small percentage of the app users and after a few feedback loops it was released to the entire user base.
Other features
PLANT IDENTIFICATION DURING POST
FRIENDS SEARCH
PUSH NOTIFICATIONS
USER INBOX
MULTIPLE USER TYPES AND PRIVILEGES
ADMIN DASHBOARD
POST MODERATION
