Monetisation through ads

The problem

For an existing freemium utility mobile app the customer wanted to better monetise the users that were not converting to paid subscribers.

The solution

Place advertisements in several locations throughout the user experience.

the result

We integrated AdMob as an ad network and mediation partner. Several ad formats were placed in the app such as banner, native ad, interstitial, rewarded video. More ad networks were added to improve international availability.

Tech stack

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Swift

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Kotlin

We had to make sure that there is enough global coverage while keeping ad rates as high as possible

The initial test with AdMob proved to be successful and it was decided to use that as a mediation platform. More of AdMobs’ accredited mediation platforms were added – Applovin, AerServ, Ogury, Mobfox, MilennialMedia, Smaato, Facebook Audience Network, Mopub, Unity3D, IronSource, Fyber, Vungle.

Several A/B tests were setup and performed to determine the best display logic for some of the ad placements.

Other features

Ad revenue reporting

As events reporting

A/B testing for ad display logic

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Huawei HMS integration

The problem An existing Android application needed to be ported to use Huawei Mobile Services (HMS). The solution Replace all Google Mobile Services with their Huawei Mobile Services alternatives. the result We were able to successfully integrate all required Huawei Mobile Services. The app is now fully functional

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